As early as in 80's, in Chongxian country, a ducker named Lu Jinlin built Zhanqiao north Zhuang manor feed field, he led his two sons and two daughters to began to grope in the way of feed ducks in fence, he feed 20000 egg-ducks in the first year and became admired by people in the vicinity. His elder daughter Lu Qiuzhi was chosen as a representative in the county and a political commissary. The Lus' development drove other people, then, duck became their important mainstay industry, and there developed to be the biggest egg base in Hangzhou.
　　While as market economy grew, the peasantries only knew how to feed duck, but not knew how to manage, when they feed so many duck, there lots of eggs overstocked, in that case, they feed duck every year, also to the bad every year, the poor peasantries had no choice but to kill their poor ducks with tears, so, lots of duckers went back to their filed.
　　When 1991, Lu Shunfanf, who had been feeding ducks for many years under his father and sister's guide, decided to engage in salt eggs and preserved eggs' processing after some market researches, he sold the products into Changzhou city and Nantong city in Jiangsu province, finaly, that year the profit was more than 50,000 yuan, and he bought his own motorcycle, from then on , his carve out began. After his success, the native peasantries followed he. Lu Shunfang was chosen as Yuhang county agriculture outstanding person in that year.
　　1992, Lu Shunfang decided to found Yuhang ShunFang egg-products factory, he not only processed his own fresh egg, but also processed purchased fresh eggs. When it was 1996, the products entered the markets of Shangxi province Taiyuan city, Liaoning province Dalian city, Tianjin city, the salesroom was more than 10, at that moment, Yuhang egg-products were moved off in the Country.
　　Lu Shunfang founded Hangzhou ShunFeng egg-products Co., Ltd, he took up the post of board chairman, and “ShunFeng Xiang” brand was registered at the same time. Then, he began to make his products enter supermarkets and succeeded, “ShunFeng Xiang” brand salt egg and preserved egg were welcomed by customers, more than 1000 tons products were sold that year. The company feed ducks, processed eggs, sold products, and was praised as top company in agriculture field in Yuhang county.
　　2000, “ShunFeng Xiang” egg-products won the award of high quality in Hangzhou; it was praised as name brand goods in International Agriculture Exposition held in ChangChun city 2001. The enterprise was praised as “follow contract, keep credit” unit in 2001, “ShunFeng Xiang” egg-products got the approval of HongKong bisinessman, and harvested the first export contact, from that moment on, “ShunFeng Xiang” egg-products began enter the world market.
　　2002 is a harvest year, “ShunFeng Xiang” was praised as name brand, and the annual production value was as high as 16350000 yuan, export 2200000 yuan. The Red heart salt egg is always used to fill moon cakes in Mid-autumn in some famous companies such as “ZhiWeiGuan” ， ”LouWaiLou” and so on.
　　2003, “ShunFeng Xiang” brand won the Hangzhou cognizance of name brand, the enterprise was praised as “ten good” agricultural products processing enterprise, the products were praised as salability goods in Zhejiang market. The annual processing capability had broken through 2000 tons, the annual production value as high as 20,230,000 yuan, benefit and tax 1,500,000 yuan.
　　After became rich earlier than others, Lu Shunfang was active in taking part in societal commonweal activities, he began to help poor children to return school forwardly, and donated 5,000 yuan to support the local government to build ChongXian Middle School.
　　In April 2003, according to the superiors' support, Hangzhou Yuhang ShunFengXiang egg professional Co-operative Society was founded, he provided the directions for producing Red-heart salt egg to the associators for free. The associators' economy benefit highened.
　　For many factors, the price of fresh egg jacked-up to 3.20 yuan per jin from 2.30 yuan per jin, except the increasing of fodders, more 0.50 yuan per jin of fresh egg was achieved, and the production was 6,300,000 kg, so the associators harvested more 6,300,000 yuan. All associators felt happy, claimed there were so many advantages after became associators, there were so many duckers appealed to join.
　　2004, the guider Lu Shunfang had another new ideas, began to feed ducks in water bamboo fields, which drove the stockbreeding get to a new high point.