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¡¡¡¡Hangzhou Shunfengxiang Food Co.,Ltd started at 1980s originally as ¡°Yuhan chongxian duck breeding farm¡±, and then established poultry eggs factory, until now the cooperative has been established. We take the ¡°insisting on taking economic development as the central task and serving for the public, finally be richness together with farmers¡± as the tenet. Our company has developed very fast by taking some measures and has got support and attention from local government. At present, the company owns factories with a land area of 5500©O and breeding farms with a land area of 30000 ©O, processing all kinds of poultry eggs with 2700 tons, it is the largest processing poultry eggs enterprise in Yuhan - Hangzhou area.
Cooperated management and mutual benefit
¡¡¡¡To handle the disadvantage of scattered small scale farms, under the guidance of local government in 2003, Shunfengxiang Company organized other 43 duck raising farms to establish Hangzhou-Yuhang Shunfengxiang poultry eggs cooperative. At present they own 123 members and breeding base with a land area of 280 mu by three years of efforts.
The company has built poultry eggs processing base together with Provincial Academy of Agricultural Sciences, to provide measures, such as diseases and epidemic prevention, developing a series of egg varieties sold in the market to extend the poultry eggs industry chain and increase farmers' returns.
¡¡¡¡In 2004 the cooperative has established a large cold store with a capacity of 1500 tons for conserving farm product, in order to deal with disasters likes bird flu.
¡¡¡¡At the same year, the company takes over agricultural ecological park project for breeding water bamboo and duck together with Hangzhou academy of environment sciences, so as to solve the problem of environment pollution, this project belongs to Zhejiang Agricultural Fund Development project. The water bamboo growth is vigorous and ducks are growing fatter and fatter by efforts, the brand "Shunfengxiang" ecological ducks are sold very well in the market.
During the lack of offering fresh eggs in the market, the company cooperates with members of the cooperative to sell the brand "Shunfengxiang" eggs to the market and most are sold very well.
Honors
¡¡¡¡Efforts to develop for many years, the brand ¡°Shunfengxiang¡± eggs take the lead in the same industries, and are awarded excellent products prize in Hangzhou city in 2000 and well-known brand in the 2001 China Zhangchun Agricultural Expo, signed export contract in the 13th Delicious Food Expo in 2002 and are honored as excellent product prize in Zhejiang Agricultural Expo during 2001-2005 and edible secure products in Hangzhou in 2004, it is also considered as the recommended product by Consumer Association in Hangzhou in 2004. Shunfengxiang Company has been evaluated as excellent farm product processing company in Yuhang area, reliable company, credible enterprise for food equality and credit in Zhejiang and so on.
¡¡¡¡The brand ¡°Shunfengxiang¡± has been awarded as the well-known trademark and famous brand in Yuhang area, famous brand in Zhejiang. Lushunfang, general manager, is considered as excellent entrepreneur of agricultural system and labor model in Yuhang area.
Propagandistic job and evaluated jab
¡¡¡¡We have launched a extensive advertising campaign in recent years, such as Zhejiang TV station, Yuhang TV station, Hangzhou daily and other places, establishing our website¡ªwww.sfxfood.com, linked from famous agricultural websites, such as Agronet.com.cn etc, so as to our products are very familiar with consumers. The brand ¡°Shunfengxiang¡± is certainly well known in the same industries and we hope to expand market by famous brand effect.
¡¡¡¡Since April 2004, our company has been certified by ISO9000 and ISO14000 in Sep 2004, we also have received the QS food production certificate in 2005.
Sales achievement
¡¡¡¡In 2004 we have sold 3000 tons of eggs (including 2300 tons of processing products) and realized 31,230,000 RMB yuan of sales. Under the influence of bird flu in 2005, we still got the 31,570,000 RMB yuan of sales. Owe to launching information on the Internet, the brand ¡°Shunfengxiang¡± products has successfully entered into the international market, we has established the long-run trade relationship with Australia, New Zealand£¬Hong Kong, Malaysia etc.
¡¡¡¡With the attention of district government, we have bought a land area of 15 mu in Chongxian industrial development zone, the new factories are building. The New Year brings new hope. We believe that the poultry industries will own a beautiful tomorrow one after another as long as we make concerted effort each other.


 

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