Hangzhou Shunfengxiang Food Co., Ltd originally named Yuhang Chongxian breeding farm, the enterprise leader Lu ShunFang started to breed the egg duck in the 1990s. In 1992 Yuhang Shunfeng Egg Products Factory was established, and in 1999 Hangzhou Shunfengxing Food Co., Ltd was established, and the brand "Shunfengxiang” was also registered in this year. The company occupies a land area of 20 mu , owns a factory of 18000 square meters, processes more than 3,000 tons of all kinds of egg products per year, we have adopted modern enterprise management system and established quality assurance system, introduced more human resources and improved the enterprise’s management. Nowadays our company has been one of the largest enterprises in egg products processing in Hangzhou city or even in Zhejiang province. The company has a significant egg-duck breeding demonstration zone with a land area of 150 mu, and breeds 100,000 ducks annually. In late 2006, the breeding farm becomes the first batch of recorded egg outlet farm of the nation. Additional, the company has a large-scale freezing cold storage, with 2200 tons capacity.
　　When the company is founded, it had set up egg research and processing base with Zhejiang Province Academy of Agriculture to develop brand “Shunfengxiang” products, such as salted egg, preserved egg, salty yolk. At the same time, the package, inner quality and after sale service of products are improving continuously through controlling the quality severely, competing for famous brand strategy, combining with traditional technology, and has won high reputation in extensive consumers. The sales volume of vacuumized salted egg and leadless preserved egg was increasing year by year, since sold in many supermarkets or department stores in 1999. On Hong Kong the 13th food expo in 2002, our products were deeply welcomed by clients at abroad and received exporting contract at once. Our products began to go abroad and were sold to overseas market. Although egg products industry experienced “disturbance of Sudan red” in 2006, our brand “Shunfengxiang” products had never been checked out as unqualified products by the various levels inspection and quarantine department of national or district due to its district quality control. During the period, a lot of competitors in this industry were forbidden to export, conversely, the “Shunfengxiang” products expanded to export. Many merchants from Singapore, Korea Republic, and Japanese came to our company directly and negotiated business. Our company had applied the right to Self-Managing Export in 2006, the products has already directly expoted to countries and regions, such as North America, Australia , Southeast Asia , Japan and Korea Republic, etc.
　　For more than 10 years’ efforts, our company and products have won many honors. We successively gained quite a few titles, such as “Top 10 agricultural products processing companies in Yuhang District”, “the Contract and Accredit Honoring Unit”, “customer trustworthy Unit”, “Hangzhou company of food safety credit system”; “leading agricultural enterprise of Hangzhou city”. The brand “Shunfengxiang” products continually gain the high-quality goods award of Agriculture fair of Zhejiang Province from 2001 to 2007, and have became the famous-brand product of Hangzhou since 2004, in the same year our brand “Shunfengxiang” has been judged as famous trademark of Zhejiang Province.
　　For propagating the brand "Shunfengxiang" and expanding market, our company put a lot of advertisements at all levels of media of the city and various supermarkets, and built a website of www.sfxfood.com; and through the 96188 Electronic Business to propagate the company and our products. We actively participates the various levels of Agricultural Product Expo every year, in order to show brand "Sunfengxiang” and products to extensive consumers during the period of exhibition, making the "Shunfengxiang” brand welcomed deeply and known widely among our clients. At the beginning of 2004, the company introduced ISO9001 and ISO14000 international quality environmental management system and organized the entire staffs to study the system seriously, and passed the authentication in September this year. In 2005, our company firstly applied for QS authentication, and become the first company which received Production License in Zhejiang Province in the first half of the year in 2006. Today our people’s living standard is improving gradually, and the people pay more and more to food quality. Our company will meet demand of the social development and produce more safety and high grade agricultural products for extensive consumers.